Finance Leaders Invest in Tangible Tech Innovations

Finance Leaders Invest in Tangible Tech Innovations

In a world increasingly fascinated by the potential of blockchain, artificial intelligence (AI), machine learning, and the Internet of Things (IoT), these technological marvels have not yet secured a place at the forefront of most Chief Financial Officers’ (CFOs) strategic planning. According to a survey conducted by Brainyard, a significant 47% of finance leaders expressed no intention to integrate these cutting-edge technologies into their operations within the next three years. Instead, their focus shifts toward more tangible, immediate technology solutions that directly impact the finance and accounting realms, such as specialized software, mobile technology, and cybersecurity measures.

CFOs are navigating a complex landscape, where their responsibilities extend far beyond traditional financial oversight. Today’s finance leaders are pivotal in driving value, collaborating closely with CEOs on business strategy, managing risks, ensuring profitability, supporting sales teams, and overseeing data and key performance indicators (KPIs). With the ongoing challenges presented by the COVID-19 pandemic, such as economic slowdowns and market unpredictability, the role of CFOs as technology advocates for growth has become even more critical.

However, this advocacy does not typically extend to the tech buzzwords of recent years. A detailed Brainyard survey of 166 CFOs shed light on the nuanced relationship between finance functions and technological advancement: nearly half of the respondents indicated a reluctance to adopt AI, blockchain, IoT, and machine learning in the near future. Intriguingly, blockchain technology, despite its widespread media attention, was ranked least important by these finance professionals.

This apparent paradox underscores a strategic focus among CFOs on technologies that, while perhaps lacking the allure of blockchain or AI, are deemed essential for operational efficiency and compliance. Top priorities include finance and accounting software, which aids in adhering to complex revenue recognition standards (ASC 606) and lease accounting (ASC 842), as well as mobile technologies that enhance data collection and automation efforts. Furthermore, the importance of cybersecurity has been magnified by an increase in cyber threats amid the pandemic, highlighting the critical nature of secure, efficient finance operations.

Looking ahead, the latest surveys suggest a strong inclination among finance teams toward sustaining remote work arrangements post-pandemic. This shift underscores a continued emphasis on technologies that support remote collaboration and automation, especially those that facilitate cloud-based operations and remote financial closing processes. As finance departments evolve towards a future of work characterized by flexibility and digital connectivity, CFOs are likely to prioritize practical, robust technology solutions that ensure continuity, efficiency, and security in an increasingly unpredictable global landscape.

Broader Trend in The Finance Sector Towards Tech Innovation

This strategic prioritization reflects a broader trend in the finance sector towards digital transformation, albeit with a pragmatic approach. CFOs are acutely aware of the challenges and opportunities presented by the digital age, recognizing that the integration of technology into finance operations is not merely a matter of adopting the latest innovations but selecting tools that offer tangible benefits to their organizations.

The preference for practical over headline-grabbing technologies can be seen as a response to the unique pressures facing finance departments today. With the increased complexity of financial regulations, the need for accurate and timely financial reporting, and the imperative to drive cost efficiencies, finance leaders are seeking solutions that address these challenges head-on. Finance and accounting software, for instance, not only streamlines processes but also ensures compliance with evolving standards, thereby reducing the risk of financial discrepancies that could have severe repercussions.

Mobile technology, similarly, plays a critical role in modernizing the finance function. By enabling real-time access to financial data and facilitating seamless communication among team members, mobile solutions empower CFOs and their teams to make informed decisions swiftly, irrespective of their physical location. This capability has become particularly valuable in the context of the pandemic, as finance teams navigate the complexities of remote work and strive to maintain operational continuity.

Cybersecurity emerges as another top concern for CFOs, driven by the escalating threat landscape and the increasing sophistication of cyberattacks. The financial implications of a security breach can be catastrophic, not just in terms of immediate financial loss but also long-term reputational damage. Hence, investing in robust cybersecurity measures is not just a defensive strategy but a critical component of sustainable business growth. It ensures that finance leaders can safeguard sensitive financial information, protect shareholder value, and maintain customer trust.

The evolution of the CFO’s role from financial steward to strategic innovator requires a nuanced understanding of technology’s role in shaping the future of finance. As finance leaders navigate this transition, their technology choices reflect a balancing act between innovation and practicality, between exploring new possibilities and anchoring decisions in the realities of their business needs.

Moreover, the shift towards technologies that facilitate remote work and automation is indicative of a broader transformation in the workplace. Cloud-based solutions, for example, offer the flexibility and scalability necessary for finance functions to adapt to changing business environments, enabling teams to perform critical tasks such as closing the books remotely and accessing financial data securely from anywhere.

As CFOs continue to adapt to the rapidly evolving business landscape, their approach to technology adoption underscores a strategic, forward-thinking mindset. By focusing on practical, impactful solutions, finance leaders are not only addressing the immediate challenges of today but also laying the foundation for resilient, agile finance operations that can thrive in the future. This pragmatic approach to technology, combined with a keen eye for opportunities to drive efficiency, compliance, and security, positions CFOs as key drivers of organizational success in an increasingly digital world.

Strategic Selection of Tech Innovation for Supporting Finance

This focus on pragmatism over novelty in technology adoption among CFOs does not imply a disregard for innovation but rather a strategic selection of technologies that offer real value and align with long-term business objectives. The finance function is becoming increasingly dynamic, requiring CFOs to be both cautious and visionary in their technology investments. In this context, the emphasis on automation, cloud computing, and cybersecurity is not just a response to current trends but a forward-looking approach that prepares organizations for future challenges and opportunities.

The drive towards automation, particularly in areas such as invoicing, payments, and financial reporting, is a testament to CFOs’ commitment to efficiency and accuracy. Automated systems reduce the likelihood of human error, streamline operations, and free up valuable time for finance teams to focus on strategic tasks rather than routine processing. This shift towards automation is indicative of a broader trend in digital transformation, where the goal is to enhance productivity and enable more strategic use of human capital.

Cloud computing, with its promise of scalability, flexibility, and cost-efficiency, is another area where CFOs are actively directing their focus. By migrating finance functions to the cloud, organizations can achieve a more resilient infrastructure that supports remote work, facilitates data integration, and enhances collaboration across teams and departments. The cloud’s ability to provide real-time financial insights and facilitate agile decision-making is particularly valuable in today’s fast-paced and uncertain business environment.

Moreover, the emphasis on cybersecurity reflects an acute awareness of the digital risks facing organizations. CFOs recognize that financial data is among the most sensitive and valuable information within an organization, making it a prime target for cybercriminals. By prioritizing investments in cybersecurity, finance leaders are not only protecting their organization’s financial assets but also its reputation and long-term viability. This strategic approach to cybersecurity involves a comprehensive understanding of the organization’s risk profile, implementing robust security measures, and fostering a culture of security awareness throughout the organization.

In the broader context of digital transformation, CFOs are playing a pivotal role in shaping the future of their organizations. Their strategic choices reflect a deep understanding of the interplay between technology, finance, and business strategy. By focusing on practical, impactful technologies, CFOs are ensuring that their organizations are not just keeping pace with digital trends but are positioned to leverage technology for sustainable growth and competitive advantage.

As organizations continue to navigate the complexities of the digital age, the role of the CFO will undoubtedly evolve further. The strategic integration of technology into finance functions will be a critical determinant of organizational success. CFOs who can effectively harness the power of technology to enhance operational efficiency, ensure compliance, and drive strategic decision-making will be at the forefront of this transformation. The future of finance is not just about adopting the latest technologies but about making strategic choices that align with the organization’s broader goals and challenges, ensuring resilience, agility, and growth in an increasingly digital world.


In conclusion, as CFOs navigate the evolving landscape of finance and technology, the strategic alignment with practical, impactful technologies is more crucial than ever. The focus on automation, cloud computing, cybersecurity, and mobile technologies is not merely a trend but a strategic imperative that ensures efficiency, compliance, and security in the digital age. As organizations seek to harness these technologies for growth and resilience, the role of comprehensive solutions like NetSuite ERP becomes increasingly significant.

NetSuite ERP stands at the intersection of innovation and pragmatism, offering CFOs a unified, cloud-based platform that supports the entire spectrum of finance functions—from accounting and procurement to risk management and compliance. Its real-time financial and operational insights enable finance leaders to make informed decisions swiftly, enhancing agility and competitive advantage. Moreover, NetSuite’s emphasis on automation and data integration frees up finance teams to focus on strategic initiatives rather than getting bogged down in manual processes.

The adoption of NetSuite ERP by CFOs reflects a forward-looking approach to digital transformation, where the value of technology investments is measured not just in terms of operational efficiency but also in strategic outcomes. As CFOs continue to champion technology as a driver of growth and innovation, solutions like NetSuite ERP will be pivotal in transforming finance functions into dynamic, value-driven departments that propel organizations towards a successful, digitally empowered future.

In this journey towards digital excellence, CFOs equipped with NetSuite ERP are not just adapting to change; they are leading it, setting new standards for what it means to be a finance leader in the digital era. The path forward is clear: embracing practical, impactful technologies that align with strategic business objectives will define the success of finance leaders and their organizations in the years to come.

Finance Leaders Invest in Tangible Tech Innovations
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Finance Leaders Invest in Tangible Tech Innovations
Explore how CFOs lead digital transformation with practical tech finance strategies, focusing on automation, cybersecurity, and cloud solutions like NetSuite ERP.
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ABJ Cloud Solutions
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