The Power of Supply Chain Analytics

The Power of Supply Chain Analytics

The supply chain is a fundamental component of business success, playing a pivotal role in a company’s ability to deliver exceptional customer experiences while managing the costs that influence overall profitability. Essentially, the supply chain is a complex network connecting suppliers, businesses, and end-users, encompassing everything from the sourcing of raw materials to the final delivery of products to consumers.

Recognizing the critical importance of the supply chain, many businesses have intensified their supply chain management (SCM) strategies. They seek opportunities to streamline processes, reduce costs, and enhance efficiency throughout the extensive journey from raw material suppliers to end consumers. This focus is increasingly vital as supply chains have grown more intricate, with companies collaborating with numerous international partners and facing mounting pressure to expedite product delivery.

The multitude of activities, personnel, and organizations involved in supply chains generates a vast amount of data. This is where supply chain analytics prove invaluable—they transform this overwhelming data into comprehensible dashboards, reports, and visualizations that inform crucial decisions and drive improved outcomes. In an ever-more competitive landscape, easy access to these analytics has become indispensable.

Video: Understanding Supply Chain Analytics: An In-Depth Overview

What Is Supply Chain Analytics?

Supply chain analytics involves analyzing data derived from various applications within a company’s supply chain. These applications include systems for procurement, inventory management, order management, warehouse management and fulfillment, and transportation management. The supply chain operates like a series of dominoes: each step affects the subsequent one, and any disruption can impact the ability to meet customer expectations.

Each piece of software mentioned above has its own reporting capabilities, providing insights into specific stages of the supply chain. For instance, they can predict lead times for suppliers, show current safety stock levels in warehouses, or track the number of orders fulfilled per hour. However, supply chain analytics becomes most powerful when these systems are integrated, typically through an Enterprise Resource Planning (ERP) system. The ERP or a separate application can then aggregate and present data from the entire global supply chain via dashboards or reports.

This integration provides employees with a comprehensive view of the logistics network, allowing them to understand the upstream and downstream effects of any disruptions. As a result, they can respond quickly and effectively to mitigate issues. For example, some systems can analyze data in real-time and send alerts to signal potential problems before they escalate into significant issues. This proactive approach helps maintain smooth operations and meet customer expectations consistently.

What Is the Role of Supply Chain Analytics?

Supply chain analytics enable companies to collect, analyze, and act on data generated by their supply chains. This capability allows for both swift adjustments and long-term strategic changes, providing businesses with a competitive edge. Given that supply chains often span the globe and involve numerous entities, managing this information manually or through spreadsheets is impractical and highly inefficient.

Key examples of supply chain analytics include demand planning, which uses historical data and other factors to predict customer orders; sales and operations planning, which involves manufacturing or purchasing goods to meet forecasted demand; and inventory management, which tracks the sell-through of items and identifies SKUs that need replenishing. Each of these activities enhances business operations’ overall efficiency, leading to significant cost savings. For instance, accurate demand planning helps avoid overspending on procurement and prevents stockouts and excess inventory, which can become obsolete. This ensures that businesses keep costs down while maintaining a superior customer experience that distinguishes them from competitors.

In today’s competitive landscape, supply chain analytics play an increasingly vital role in the daily operations of successful businesses. Organizations are closely monitoring these metrics and utilizing various analytical techniques to optimize every link in their supply chain network. This attention to detail helps companies improve efficiency, reduce costs, and enhance customer satisfaction.

What Are the Types of Supply Chain Analytics?

There are four primary types of supply chain analytics that companies should consider to build more efficient operations, potentially saving both time and money. Here’s an overview of each type:

Descriptive Analytics

Descriptive analytics focus on what happened in the past by identifying patterns in historical data. This information can come from internal supply chain execution software and external systems that provide visibility across suppliers, distributors, sales channels, and customers. By comparing similar data from different periods, businesses can identify trends and hypothesize potential causes of changes.

For example, a manufacturer might review a descriptive analytics dashboard daily and notice that half of its deliveries to distributors are running late. Upon investigation, they could discover that a snowstorm in the region where these distributors are located has delayed the trucks.

Predictive Analytics

Predictive analytics forecast future outcomes and their potential impact on the business, including supply chain disruptions and other scenarios. This proactive approach allows leaders to prepare strategies for expected spikes or drops in demand.

For instance, the same manufacturer might review economic projections from the Federal Reserve and predict a 10-20% decline in sales for the next quarter. In response, they order smaller quantities of raw materials from suppliers and reduce hours for part-time workers for the upcoming month.

Prescriptive Analytics

Prescriptive analytics combine insights from descriptive and predictive analytics to recommend actions a business should take to achieve its goals. This type of analytics can help companies address problems and prevent major supply chain disruptions by evaluating their own data and that of their partners. Due to its complexity, prescriptive analytics require robust software capable of processing and interpreting large volumes of data swiftly.

For example, prescriptive analytics might indicate that one of the manufacturer’s key suppliers in Southeast Asia is at risk of going out of business within the next year. Indicators such as a history of late orders, reduced capacity, and declining economic conditions in the region could lead to this conclusion. In response, the manufacturer could arrange a meeting with the supplier’s executives to assess their financial health and explore possible support options. If no resolution is found, the business can begin vetting alternative suppliers to avoid future disruptions.

Cognitive Analytics

Cognitive analytics aim to replicate human thinking and behavior, helping organizations answer complex questions by understanding context. This type of analytics relies on artificial intelligence (AI), particularly machine learning and deep learning, which allows it to become smarter over time. Cognitive analytics can significantly reduce the workload required to produce reports and analyses, enabling employees beyond the data science team to generate and interpret results.

With AI-enabled software, the manufacturer might automate much of the demand planning process. The solution could analyze all available data, including internal and external factors, to generate highly accurate and detailed suggestions for the amount of each product to produce in the upcoming quarter. This minimizes the costs associated with excess inventory or lost sales due to unmet demand.

Why Is Supply Chain Analytics So Important?

Supply chain analytics empower organizations across various industries to make better, faster, and more informed decisions about their operations, delivering significant and lasting value. These tools provide critical insights that help companies identify potential risks, improve planning, optimize inventory management, and better meet customer expectations.

Identifying and Understanding Risks

Supply chain analytics enable companies to detect and comprehend potential risks in their operations. For example, analytics software can flag issues such as a transportation provider consistently delivering shipments late over the past month. It can not only identify this pattern but also predict the likelihood of continued delays. Additionally, the software can quantify the impact of such delays, including the number of potentially late deliveries and the associated costs of chargebacks or returns.

Enhancing Planning

Analytics improve planning by providing more accurate forecasts, allowing businesses to prepare operationally to meet expected demand. For instance, if a retailer notices a steady increase in sales and anticipates a surge during the holiday season, it can place larger orders with suppliers and hire additional warehouse staff to handle the increased volume. If certain suppliers cannot accommodate larger orders, the retailer has time to find alternatives.

Optimizing Inventory Management

Effective inventory management is crucial for minimizing costs and meeting customer demand. Many businesses struggle with either excess inventory or stockouts, both of which are undesirable. Excess inventory incurs higher carrying costs, while stockouts result in lost sales. Supply chain analytics help strike the right balance by alerting companies when SKUs are running low based on typical lead times. Sales trends also guide decisions on which items to stock in larger quantities and which to phase out, ensuring optimal use of warehouse space.

Meeting Customer Expectations

Ultimately, supply chain analytics help businesses meet and exceed customer expectations. A disruption at any point in the supply chain can negatively impact the customer experience, potentially driving them to competitors. Companies can track metrics directly related to the customer experience, such as on-time delivery rates and order accuracy rates, to identify and address concerning trends.

By leveraging supply chain analytics, businesses can make proactive adjustments, improve efficiency, and maintain high levels of customer satisfaction. This strategic use of data not only enhances operational performance but also strengthens a company’s competitive position in the market.

History of Supply Chain Analytics

Not too long ago, supply chain analytics were primarily confined to statistical analysis for forecasting demand and monitoring a few key performance indicators (KPIs) to gauge business success. However, the early 2000s marked a significant shift with the widespread adoption of Enterprise Resource Planning (ERP) systems. These systems centralized data and incorporated business intelligence features, enabling companies to gain a clearer understanding of their supply chain performance. This innovation helped businesses anticipate problems, reduce expenses, and meet customer demand more effectively.

As technology continued to evolve, the rise of cloud-based platforms further revolutionized supply chain analytics. The cloud facilitated the unification and comprehensive analysis of all supply chain data, making it easier to share information with external parties. This fostered greater collaboration among supply chain partners, including suppliers, distributors, and retailers. The enhanced visibility allowed stakeholders to receive real-time alerts about delivery problems, supplier delays, quality control issues, and other pertinent changes.

Today, businesses can leverage advanced technologies such as machine learning and cognitive computing to gain deeper insights and make more accurate predictions. These technologies enhance the ability to analyze vast amounts of data and provide actionable intelligence for optimizing supply chain operations.

Despite these advancements, many companies still struggle with the sheer volume of data generated by their supply chains. By 2017, the average supply chain produced 50 times more data than in 2012, yet businesses were analyzing only 25% of this information, according to IDC. The overwhelming amount of data exceeds human processing capabilities, underscoring the necessity of relying on automated technologies to handle data analysis.

In summary, the evolution of supply chain analytics from basic statistical analysis to sophisticated, technology-driven insights has transformed the way businesses manage their supply chains. The continuous advancements in technology, particularly cloud computing and artificial intelligence, have enabled companies to achieve greater efficiency, collaboration, and customer satisfaction in their supply chain operations.

Benefits of Supply Chain Analytics

The benefits of accurate supply chain analytics are profound and enduring, impacting every link in the supply chain by identifying patterns and uncovering valuable insights. These analytics can reveal opportunities for process improvements and highlight potential issues that operations leaders might not have anticipated. The ability to pinpoint existing supply chain risks and foresee future ones is arguably the most valuable benefit, as disruptions can significantly affect the bottom line.

Enhanced Risk Management

Supply chain analytics enable businesses to detect and mitigate risks before they escalate. By analyzing data in real-time, companies can identify patterns that indicate potential disruptions, such as delays from suppliers or transportation issues. This foresight allows for proactive measures, reducing the likelihood of costly interruptions.

Improved Profitability

Access to real-time analytics provides a clearer understanding of profitability. Businesses can avoid stockouts, reduce late shipments, and adapt to shifting customer preferences more efficiently. This optimization of resources leads to significant cost savings, as decisions are based on accurate, up-to-date information rather than guesswork and outdated historical data.

Operational Efficiency

Supply chain analytics help optimize resource deployment by providing detailed insights into various operations. For instance, analytics can guide inventory management by indicating which SKUs need replenishment and which can be minimized, thus balancing inventory levels and reducing carrying costs. Enhanced demand forecasting also ensures that production and procurement are aligned with actual market needs, minimizing waste and maximizing efficiency.

Data-Driven Decision Making

As organizations strive to become more data-driven, supply chain analytics play a crucial role in this transformation. Detailed supply chain information and reports empower company leaders to make informed decisions. Whether it’s strategic planning or day-to-day operations, data-driven insights lead to better outcomes and a stronger competitive position in the market.

The integration of supply chain analytics provides businesses with the tools to enhance risk management, improve profitability, boost operational efficiency, and make data-driven decisions. These benefits collectively contribute to a more resilient and responsive supply chain, ensuring long-term success and customer satisfaction.

Challenges of Supply Chain Analytics

Implementing supply chain analytics comes with several notable challenges, starting with a high barrier to entry. For businesses lacking the necessary systems to gather insights, the initial investment in technology can be significant, albeit worthwhile. Traditional methods like spreadsheets, emails, and point solutions are inadequate for collecting and analyzing critical supply chain data. Companies need robust supply chain management systems capable of tracking goods from raw materials to final delivery. Additionally, to fully leverage this data, an advanced analytics solution is essential to transform vast amounts of data into actionable reports and visualizations.

High Initial Investment

The cost of acquiring and implementing supply chain analytics technology can be substantial. Businesses must invest in comprehensive supply chain management systems and analytics solutions, which may require a significant financial outlay. Despite the potential for high returns, the upfront costs can be a barrier for many companies.

Data Collection and Integration

Effective supply chain analytics depend on having strong processes in place to collect and centralize data from across the supply chain. This requires reliable integrations that ensure data flows seamlessly from all relevant systems into a central database. Without this cohesive data integration, it is challenging for organizations to gain a comprehensive understanding of their supply chain’s current status and future outlook.

Skilled Labor and Training

Interpreting complex analytics often requires specialized skills. While modern software makes analytics more accessible to supply chain employees, most of whom may not have a background in data science, there is still a need for trained personnel. Organizations must consider whether they have the right team members to support their analytics initiatives. Training on the analytics solution may be sufficient for many companies, but larger organizations aiming to leverage cutting-edge technology for advanced insights might need to invest in hiring or upskilling staff.

Data Quality and Consistency

Ensuring data quality and consistency is another challenge. Inaccurate or incomplete data can lead to erroneous insights and poor decision-making. Businesses must establish rigorous data governance practices to maintain the integrity of their analytics.

Resistance to Change

Adopting new technologies and processes can encounter resistance from employees accustomed to traditional methods. Effective change management strategies are crucial to ensure a smooth transition and to encourage widespread adoption of analytics tools.

In summary, while supply chain analytics offer substantial benefits, the challenges of high initial investment, data collection and integration, skilled labor requirements, data quality, and resistance to change must be addressed. Overcoming these obstacles is essential for businesses to unlock the full potential of their supply chain analytics and achieve greater efficiency, cost savings, and competitive advantage.

Essential Features of Supply Chain Analytics

As supply chain analytics become increasingly pivotal in organizational operations, leaders must understand the key features to look for in these solutions. Research group IDC has identified five critical features, known as the “five Cs,” that any robust supply chain analytics platform should possess:


A foundational element of supply chain analytics is data connectivity. The solution must have access to all relevant data sources, starting with the ERP system and any supplementary business systems. This connectivity extends to other technologies your business uses to collect data, such as Internet of Things (IoT) devices. Ensuring comprehensive data integration is crucial for a holistic view of the supply chain.


Collaboration with supply chain partners, including suppliers and customers, is vital for success. Businesses should use supply chain analytics to foster collaborative efforts aimed at enhancing products and processes. Cloud-based solutions facilitate this collaboration by making it easier for all parties to exchange valuable ideas and information, driving mutual benefits and improvements.


With the increasing use of software and connected devices, the risk of cyberattacks has escalated. It is imperative for companies to be vigilant about cybersecurity. This involves leveraging internal cybersecurity resources or consulting external experts to ensure that all systems connected to the analytics platform are adequately protected. A cyber-aware approach safeguards sensitive data and maintains the integrity of the supply chain.

Cognitively Enabled

Cognitive analytics, powered by artificial intelligence (AI), are set to play a larger role in supply chain analytics. These advanced analytics can autonomously draw conclusions, helping companies quickly assess the impact of disruptions and prioritize their responses. Over time, cognitively enabled analytics become more effective, paving the way for greater automation and more strategic decision-making.


To fully realize the potential of supply chain analytics, the solution must provide extensive and thorough insights. One-off reports and isolated data points are insufficient. The analytics software should offer a comprehensive view, combining extensive functionality with scalability to handle increasing volumes of information without compromising on speed or accuracy. This ensures that the organization can continuously derive actionable insights and drive improvements across the supply chain.

A robust supply chain analytics solution should be connected, collaborative, cyberaware, cognitively enabled, and comprehensive. By focusing on these features, businesses can leverage analytics to enhance efficiency, mitigate risks, and maintain a competitive edge in the market.

The Role of Supply Chain Analytics Software

In today’s fast-paced business environment, where supply chains are becoming increasingly complex and global, the importance of analytics cannot be overstated. To keep pace, a growing number of companies are turning to supply chain analytics software to gain accurate, timely insights that enhance decision-making and mitigate risks.

Transforming Data into Actionable Insights

Supply chain analytics software transforms vast amounts of logistical data from end-to-end operations into easily accessible and understandable dashboards. Managers and executives can use these dashboards to make informed recommendations, decisions, and adjustments. For instance, this software helps managers maintain optimal inventory levels, ensure full and timely fulfillment of customer orders, procure necessary goods, and improve overall profitability. By automating many previously manual tasks, the software frees up managers to focus on more strategic, value-added activities.

Enhancing Operational Efficiency

At a basic level, supply chain analytics software integrates data from various sources within the supply chain, providing a comprehensive view of operations. This integration allows for real-time monitoring and quick response to any issues that arise, ensuring smoother and more efficient operations. Managers can quickly identify bottlenecks, track performance metrics, and adjust strategies to meet operational goals.

Advanced Analytics for Strategic Advantage

More advanced supply chain analytics software offers capabilities beyond basic reporting. It supports prescriptive and cognitive analytics, enabling businesses to not only understand past performance but also predict future outcomes and prescribe optimal actions. This advanced functionality is particularly valuable for larger companies that invest millions annually in supply chain operations. By leveraging these insights, companies can make more strategic decisions, optimize resource allocation, and enhance their competitive edge.

Risk Reduction and Improved Profitability

Supply chain analytics software plays a crucial role in risk management by identifying potential disruptions and providing actionable insights to mitigate them. For example, the software can alert managers to supplier delays or transportation issues, allowing them to take preemptive measures. This proactive approach minimizes the impact of disruptions on the supply chain, ensuring that customer demands are met and profitability is maintained.

Supply chain analytics software is an essential tool for modern businesses. It provides the insights needed to optimize operations, reduce risks, and drive profitability. As supply chains continue to grow in complexity, the ability to quickly and accurately analyze data will be a key differentiator for successful companies. By adopting advanced analytics software, businesses can stay ahead of the curve and achieve sustained operational excellence.

The Future of Supply Chain Analytics

In recent years, the supply chain has emerged as a focal point for innovation, with many companies recognizing it as a prime area for cost reduction and customer experience enhancement. Analytics will play a crucial role in helping organizations achieve greater supply chain visibility and transparency. The global market for supply chain analytics is expected to exceed $10 billion by 2025, with a compound annual growth rate (CAGR) of 16%.

Expanding Accessibility of Advanced Analytics

While prescriptive and cognitive analytics have historically been out of reach for smaller companies due to resource constraints, this is rapidly changing. Leading providers of supply chain software are now incorporating AI into their systems, making these advanced analytics more accessible to small and mid-sized businesses. This democratization of technology allows smaller companies to enjoy the same advantages that were once exclusive to large enterprises.

Integration of IoT and AI Technologies

As companies continue to digitize their operations and adopt Internet of Things (IoT) devices in factories, warehouses, and transportation, the pool of data available for analysis will expand significantly. To transform this vast amount of data into actionable insights, technology providers will increasingly rely on AI and machine learning. These technologies are essential for processing the tremendous volume of information generated by modern supply chains, enabling companies to derive meaningful insights and make data-driven decisions.

Enhanced Real-Time Decision Making

The future of supply chain analytics will see a greater emphasis on real-time data analysis and decision-making. AI-driven analytics will allow companies to monitor their supply chains continuously, detect anomalies, and respond to disruptions promptly. This proactive approach will help businesses maintain smooth operations, optimize inventory levels, and improve overall efficiency.

Greater Collaboration and Transparency

Advanced supply chain analytics will also facilitate enhanced collaboration and transparency among supply chain partners. By sharing data and insights through cloud-based platforms, suppliers, distributors, and retailers can work together more effectively to optimize processes and reduce inefficiencies. This collaborative environment will lead to improved product quality, faster delivery times, and a better customer experience.

Future Trends and Innovations

Looking ahead, supply chain analytics will continue to evolve with the integration of emerging technologies such as blockchain, augmented reality (AR), and virtual reality (VR). These innovations will further enhance supply chain visibility, traceability, and decision-making capabilities. For instance, blockchain can provide an immutable record of transactions, ensuring transparency and trust among supply chain participants. AR and VR can offer immersive training and simulation experiences, improving workforce productivity and safety.

The future of supply chain analytics is bright, with significant advancements on the horizon. As companies embrace digital transformation and leverage cutting-edge technologies, supply chain analytics will become an even more powerful tool for driving efficiency, reducing costs, and enhancing the customer experience. Businesses that invest in these analytics capabilities will be well-positioned to thrive in an increasingly competitive global market.

Choosing a Supply Chain Management Platform

For any supply chain analytics initiative to succeed, a robust supply chain management (SCM) platform is essential. This software oversees the entire supply chain process, including supplier management, procurement, warehousing, picking and fulfillment, shipment and delivery, and reverse logistics. By managing each component of this network, the SCM platform generates the critical data needed for effective supply chain analytics. Some SCM solutions even come with built-in analytics capabilities.

Key Considerations for Selecting SCM Software

Not all SCM software offers the same features and functionalities, making it crucial for businesses to carefully select a solution that meets both their current and future needs. Here are some important factors to consider:

  1. Data Reliability: Ensure the platform provides accurate and reliable data, as this is fundamental for making informed decisions.
  2. Ease of Use: The software should be user-friendly, allowing team members at all levels to efficiently navigate and utilize its features.
  3. Return on Investment (ROI): Evaluate the potential ROI by considering how the software can help reduce costs, improve efficiency, and enhance overall supply chain performance.

By selecting the right SCM software, companies can leverage the numerous benefits of powerful supply chain analytics. This includes better decision-making, improved operational efficiency, and enhanced ability to meet customer demands.

Enhancing Supply Chain Resilience and Cost-Effectiveness

The resilience and cost-effectiveness of a supply chain can significantly impact a business’s success. Supply chain analytics play a vital role in strengthening these areas by providing insights that help mitigate risks, optimize resources, and streamline operations. As a result, businesses can achieve greater stability and cost savings.

The Growing Importance of Supply Chain Analytics

Supply chain analytics have become a focal point for industry-leading companies due to their ability to drive significant improvements in supply chain management. Current analytics solutions offer impressive capabilities, and future advancements will only enhance their impact. As businesses across all industries continue to adopt and integrate these technologies, supply chain analytics will become increasingly indispensable for maintaining a competitive edge.

Choosing the right supply chain management platform is crucial for harnessing the full potential of supply chain analytics. By considering factors such as data reliability, ease of use, and ROI, businesses can select a solution that supports their operational needs and paves the way for future growth and efficiency.

The Power of Supply Chain Analytics
Article Name
The Power of Supply Chain Analytics
Find out why supply chain analytics are essential for modern businesses to improve operations and reduce risks.
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ABJ Cloud Solutions
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